# A Technical SEO Analysis of Shopee's Product Ranking Algorithm

While Google SEO gets all the attention, marketplace SEO is a beast of its own. I recently did a deep dive into Shopee, the e-commerce giant in SEA and LATAM, to understand its ranking factors.

It’s a fascinating mix of classic on-page SEO principles and platform-specific performance metrics. Here’s a quick breakdown:

1. **Textual Relevance:** Heavily weighted on Brand + Category + Product Name + Key Specs in the title.
    
2. **Attribute Matching:** The structured data from product attributes is crucial for filtered search.
    
3. **Performance Metrics as a Ranking Factor:** Unlike traditional SEO, metrics like Chat Response Rate and Ship-on-Time (SOT) rate directly influence search visibility.
    
4. **Sales Velocity & Conversion Rate:** Similar to Amazon's A9, products that sell well rank.
    

I've compiled these findings and more into a full playbook for anyone looking to master this platform.

**Read the** [**complete Shopee SEO Playbook**](https://www.seosiri.com/2025/10/shopee-seo-playbook-sea-latam.html)

#SEO #Ecommerce #Martech #Shopee